Lois

Founded by 2 brothers in Valencia in early 1960s. Producing initially workwear with their own machines at home, their growing business and reputation eventually led to them discovering “American” denim. They started to import materials before eventually investing in their own looms to manufacture in Spain. Throughout the 70s came big expansion through UK & Europe and attracting celebrities such as Abba, James Hunt & Johan Cruyff. Products then included their signature cords, taken up in the 80s by football casuals amongst others further enhanced their strength in the market and continue to be as popular to this date. Still run by the same family and still manufactured in Spain